Selling with Phillip Booghier
Selling your home is a strategy, not a listing
Every seller I work with wants the same three things: the highest value the market will support, a sale in the shortest reasonable time, and the strongest terms at the closing table. Getting all three takes preparation, pricing discipline, and a launch that is planned before the sign goes in the yard. That is the work I do, and I do it in a specific order.
How I think about selling
I spent more than 25 years building and running businesses before I sold real estate, including work in design, construction, and renovation. I bring that to every listing. A home is the largest asset most people will ever sell, and I treat the sale the way I would treat the sale of a business: understand the market you are selling into, know what the asset is really worth, fix what needs fixing before the buyer finds it, and then create demand rather than wait for it.
Most of the industry does the minimum: photos, a few lines of MLS copy, a lockbox. In an industry full of doing the minimum, I offer an alternative. Marketing creates the story of a property; advertising amplifies it. Used together, in the right order, they produce stronger first impressions, broader qualified demand, and a better negotiating position. I invest more in both than most agents ever do, because that investment is what protects your leverage.
The Signature Listing Program, in order
Each step depends on the one before it. Skipping ahead, usually straight to exposure, is how homes end up sitting.
Read the market you are selling into
Interest rates and affordability, buyer demand, seasonality, and the inventory you will compete against all shape how quickly buyers act and how sensitive they are to price and presentation. I look at how buyers are behaving right now, not how the market looked six months ago, so the decisions that follow are informed rather than reactive.
Establish fair market value
Fair market value is the most probable price a property will sell for within a reasonable time when it is exposed to the open market against real alternatives. It is set by location, condition, layout, comparable sales, and the active competition, not by hope or by what a neighbor got two years ago. I don’t chase the market and I don’t undercut value. I price to bring the right buyers in early, create momentum, and keep the leverage on your side of the table.
Prepare the home
How you live in a house and how you sell a house are different. We streamline the space, neutralize the decor, bring in professional staging where it earns its keep, deep clean, and take care of repairs before an inspector finds them. My construction background is useful here: I can tell you which fixes move the price, which ones only cost money, and what a buyer’s inspector is going to write up. More on preparing your home for sale.
Capture it properly
Buyers meet your home on a screen before they meet it in person. Every listing gets architectural photography, cinematic video and aerial footage, a 3D virtual tour, a digital floor plan, and amenity mapping that shows what surrounds the property. The examples further down this page are actual listings, not stock.
Launch into the window of opportunity
A listing draws the most attention in its first days on the market. Everything above has to be finished before that window opens: the home ready, the price right, the assets built, the campaign loaded. I use Coming Soon exposure to build interest without burning days on market, then a deliberate sequence: the listing goes active on a Thursday, showings are held through Friday, and the first open house is Saturday, so demand arrives together rather than trickling in. For the right property, a broker preview or luxury home tour adds to that.
Advertise where the buyers actually are
Targeted digital campaigns on Google, YouTube, Instagram, and Facebook reach buyers by real-time behavior, including the ones who are not actively searching yet. Through LIV Sotheby’s International Realty, listings can be placed in outlets such as The Wall Street Journal, Financial Times, Robb Report, and Mansion Global, syndicated to more than 100 international real estate sites in 84 countries, and featured on sothebysrealty.com, which is translated into 15 languages. Prioritized placement on Zillow Showcase and Homes.com, a custom property website, and, for land and horse property, Land.com and HorseProperties.net round it out.
Negotiate and close from a position of strength
Inspections, appraisals, offer structure, and risk are where experience shows. I have been the principal on my own deals for decades, and I know where leverage sits in a contract. Behind me is a licensed transaction management team that supports every file from listing through closing, web-based contracts, ShowingTime+ Secure Access for scheduling and feedback, and SentriLock lockboxes so you control who enters your home and when.
The full program, with the platform detail behind each step, is on the Signature Listing Services page.
Land, ranch, and equestrian sellers
Acreage sells differently. The buyer pool is smaller and more specific, the questions are about water, wells, septic, easements, zoning, and access rather than countertops, and the wrong marketing puts a ranch in front of people shopping for a cul-de-sac. I have sold more than 800 acres and I market these properties on the platforms built for them, with interactive parcel maps that show boundaries, terrain, and improvements. You can see my listing profiles on Land.com, HorseProperties.net, and Farm & Ranch.
What the work looks like
Property films
Interactive property map
An example of the parcel mapping I build for land and equestrian listings. Open a horse-property map in a new window.
Digital brochures
The listing presentation
This is the booklet I walk through with every seller. It covers the program above in detail, along with the LIV Sotheby’s International Realty platform behind it.
What sellers say
I’ve sold over 50 pieces of property in my life. I’ve never had a real estate agent that was able to listen, communicate back, and follow through as well as Phillip.
Never have I experienced a realtor with the creativity, discipline, hard work, and common sense as Phillip Booghier.
Phillip is a marketing genius.
What happens when you reach out
The first step is a conversation, not a listing agreement. We talk about the property, your timing, and what you need the sale to accomplish. If it makes sense to go further, I come through the home, review it the way a buyer’s inspector and a buyer’s agent will, and come back with a pricing consultation: where the home sits against the current comparable set, what preparation would change that, and what I would spend on marketing and why. From there, you decide.
If you only want a number for now, start with a home value estimate.
Start the conversation
Let’s talk about selling your home
A pricing consultation is free, it is specific to your property, and it comes with no obligation. Tell me about the home and I will tell you what I see.
Schedule a conversation
303-961-6956
Email Phillip
Phillip Booghier, Global Real Estate Advisor · LIV Sotheby’s International Realty · 482 W. Happy Canyon Rd., Castle Rock, CO 80108
Figures: RealTrends Verified 2026 rankings; South Metro Denver REALTOR® Association Diamond Circle Awards 2025; closed sales, homes closed, and acreage from Phillip Booghier’s transaction records. Platform figures (international syndication, sothebysrealty.com languages, media placements) from LIV Sotheby’s International Realty and Sotheby’s International Realty marketing materials.